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GYUTTO

Personal Stress Relieving Pillow

People often get stressed out by anxiety and other negative feelings towards things happening to them or someone they care about. Year 2020 in particular adds to much mental pressure. They missed the physical support of being around people. Some of them prefer to be alone when they're anxious, but they still rely on various objects and activities to help free themselves from being anxious.

PROBLEM STATEMENT

"How might we relieve people's anxiety by introducing them to the act of hugging/cuddling?"

Problem Statement
Video Promotion
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THE IDEA OF GYUTTO

Design Statement

Design a pillow/cushion that is ergonomically shaped to cover the chest, jawline, part of the shoulder, back, and waist in order to give people the experience of being hugged. This pillow should also be slightly weighted and have a certain degree of firmness.

Design Statement
Prototyping

CHALLENGING NEED ACROSS GENDERS

Asking for comfort should not be burdened because you feel vulnerable as a man.

People of different sex and gender experience anxiety. Still, according to the interview done among people between 20-40, men find it harder than women to find ergonomically-designed products that would fit their needs or feel weird expressing the need to find a substitute for being hugged back during the pandemic isolation.

gyutto usertesting
Challenges
CMF
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Intro for Gyutto

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